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Clean Industrial Deal: The EU’s Plan to Boost Competitiveness and Decarbonization

Clean Industrial Deal: The EU’s Plan to Boost Competitiveness and Decarbonization

The European Union has introduced a new strategy to strengthen the resilience of its industrial sector while accelerating decarbonization. On February 26, 2025, the European Commission presented the Clean Industrial Deal, a direct continuation of the Green Deal, with a focus on economic sustainability and industrial competitiveness.

At its core, the plan mobilizes €100 billion in public funds, which could unlock up to €400 billion in total investments, according to EU Climate Commissioner Wopke Hoekstra. The package includes measures to lower energy costs, expand clean energy infrastructure, and streamline industrial decarbonization through regulatory reforms.

The Clean Industrial Deal aims to break the chains holding back our businesses and create a clear business case for Europe,” said European Commission President Ursula von der Leyen.

also read EU Competitiveness Compass: What’s Next for Energy, Climate, and Industry?

Six Strategic Pillars of the Clean Industrial Deal

The plan is structured around six key pillars, each designed to enhance Europe’s industrial competitiveness while advancing decarbonization:

The strategy particularly targets energy-intensive industries, clean technology development, and circular economy initiatives, which are crucial for reducing Europe’s reliance on imported raw materials.

Affordable Energy Access: Cutting Costs for Industry

The EU is rolling out several initiatives to reduce energy costs and enhance supply security, including the Action Plan for Affordable Energy, introduced alongside the Clean Industrial Deal.

According to the Commission, this plan could save businesses €45 billion by 2025, rising to €130 billion by 2030 and €260 billion by 2040. It includes:

Another key measure is the Industrial Decarbonization Accelerator Act, which will streamline permitting processes for industrial electrification and clean energy projects.

Strengthening Markets for Clean Technologies

The EU is implementing policies to increase demand for low-carbon industrial products, creating new market incentives for clean technologies.

A major component is the revision of the EU Public Procurement Directive, which aims to prioritize low-emission products in government contracts. The public sector accounts for 14% of EU GDP, making procurement policies a powerful tool for scaling clean industries.

Key measures include:

Additionally, the Industrial Decarbonization Accelerator Act will introduce a voluntary carbon intensity label for industrial products, starting with steel and cement, based on EU Emissions Trading System (ETS) data.

€100 Billion to Finance Industrial Decarbonization

To fund the transition, the EU is launching the Industrial Decarbonization Bank, which will manage the €100 billion allocated to green industry investments.

The bank’s main objectives include:

The EU is also revising its State Aid Framework, offering tax incentives for green industries, simplified funding mechanisms, and increased flexibility for innovative projects in clean energy and manufacturing.

Circular Economy: Securing Raw Materials and Reducing Waste

To reduce reliance on imported raw materials, the Clean Industrial Deal includes:

According to the Commission, Europe’s circular economy market could triple in value from €31 billion today to €100 billion by 2030, creating 500,000 new jobs.

Global Trade and Carbon Border Adjustments

Alongside domestic reforms, the EU is advancing international partnerships to secure supply chains and expand global markets for clean technology.

Key initiatives include:

A mid-2025 review will assess the potential expansion of CBAM to additional sectors and downstream products.

Workforce and Skills Development

The EU is also addressing the labor force transformation required for a clean industrial future.

Key initiatives include:

A New Industrial Roadmap for Europe

The Clean Industrial Deal marks the EU’s most significant shift in industrial policy in decades. By integrating competitiveness and climate policy, the plan seeks to position Europe as a global leader in clean technology, energy resilience, and sustainable manufacturing.

The success of this strategy will depend on its implementation, particularly how EU institutions translate these policy commitments into concrete actions in the coming years.

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