The digital twin of Italy simulates 60 million synthetic users to test policies, products, and smart city solutions without real-world risks
Replica Italia recreates the entire country’s population in a privacy-safe virtual environment
A groundbreaking leap in data simulation has emerged from Turin. It’s called Replica Italia, the first-ever digital twin of Italy: a full-scale, virtual replica of the country’s population, mirroring real-world demographics, jobs, and social habits – but in a completely simulated universe.
The project is the result of years of innovation by the AI startup Clearbox AI, which created a synthetic population of 60 million digital profiles. Each of these profiles mimics the behavior, preferences, and demographics of real people – but without the privacy concerns of using actual personal data.
A new dimension for simulation and policy testing
Born out of the Polytechnic University of Turin, Clearbox AI specializes in artificial intelligence and data generation. With Replica Italia, the company introduces a revolutionary tool to test public policies, marketing strategies, and urban development plans- all without interfering with real lives.
Each synthetic user in the platform reflects realistic personal traits like age, occupation, routines, and interests. The system allows researchers and companies to run “what if” simulations, forecasting how individuals might respond to new services, regulations, or technologies.
This digital twin doesn’t collect real data – it generates it. The advantage? Fast, ethical, and scalable experimentation, without compromising anyone’s privacy.
Real-time evolution of synthetic citizens
What sets Replica Italia apart is the dynamic nature of its digital citizens. Just like in real life, these synthetic users evolve. They make new choices, change behaviors, and shift opinions—driven by statistical models and advanced algorithms.
From product launches to urban policy experiments, the platform enables endless scenario testing across sectors. It can help predict everything from the success of a new mobility app to the impact of sustainability initiatives.
Smart cities, safer futures
The digital twin of Italy is more than just a technical feat. It aligns perfectly with the goals of smart cities, offering a foundation for more responsive governance, crisis prevention, and sustainable resource management.
According to Clearbox AI, the technology is fully scalable and adaptable to other countries. The same approach used for Italy could be replicated globally—opening the door to a new era of decision-making powered by synthetic data and artificial intelligence.
